They’ll also be emailed a link to the saved room for easy access. If customers are not ready to make a decision, they can tap “Save Room” on iOS, which then saves a snapshot of their room in a new section under their Amazon account (“ Your Rooms”). The products in the AR view are shown both in scale and in high-definition, Amazon says, so there’s less confusion about how the item looks in real life.
The Room Decorator experience takes things much further, as not only can you view multiple products together, you can also use the feature when you’re away from home by saving the AR snapshots of your room for later access. But like many of the AR shopping tools to date, the focus with AR View was to allow consumers to visualize adding an item to their existing room - like a new chair or lamp or vase, for example - to see how the product went with their existing décor. The company had first launched a simpler version of AR shopping back in 2017 with a feature called AR View in its Amazon iOS app, built using ARKit. That means you can visualize how a whole set of new products could fit together in your own space, not just a single item. While the retailer had experimented with AR tools in the past, what makes Room Decorator different is that it’s capable of virtually adding multiple products to the room at the same time. Amazon is rolling out a new augmented reality shopping tool, Room Decorator, that will allow you to see furniture and other home décor in your own space.
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